About Singer Appliances
SINGER has been one of the most successful consumer durable brands in the world. The company started as a sewing machine manufacturer in 1851. It diversified into many other consumer products such as refrigerators, air conditioners, televisions and home appliances. Eventually, the company became a household name in Sri Lanka and many other countries worldwide.
The Company’s Diversification Program
In the 1970s, the company shifted from solely manufacturing sewing machines to diversifying into other consumer goods. It entered the electronics market with LCD/LED TVs, color televisions, DVD players and other home electronics. It also introduced the Singer brand of furniture and other home appliances, including air conditioning and heating units.
The Company’s Retail Network
The company has a vast retail network spread over the country. With 724 dealers in a variety of locations, it provides consumers with the best choice and value for their money.
Moreover, the Company has a dedicated team of professionals to provide quality and reliable service. The Company also offers lifelong partnerships with its customers and strives to meet their needs in an efficient manner.
It is the largest consumer electronics and home appliances retailer in the country with a country wide presence of 974 dealers.
The company’s Retail network has over 5.7 million customers and serves more than 30% of the population. The Group has an extensive network of over 60 international partners to offer the latest consumer electronic and home appliances to our customers.
This has consolidated the Group’s position as one of the most preferred consumer durable brands in the country. The Group offers consumers a range of quality electronic products and home appliances that are designed to enhance their lifestyle and improve the quality of their lives.
In the present time, the Group’s Consumer Electronic and Home Appliance business has been bolstered by its extensive local production of refrigerators, washing machines, televisions, and other consumer electronics. This is a result of the group’s long history and expertise in manufacturing and distributing consumer electronics, home appliances and furniture products in the country.